My work is rooted at the intersection of advertising and technology. Half of me strives to tell emotive stories, another half of me aims to create innovative digital utilities, and the last half of me wishes I was better at fractions. Whether it's through emerging media or by merging media, I'm a glutton for formulating and executing ideas that are mind-blowing, jaw-dropping, and other-body-part-rupturing.
I believe that advertising is not an emissary, it's a matchmaker (::cue the fiddler on the roof song::). My goal is to develop that connection by the most effective means possible, whether or not those means exist yet.